← Back to All Projects

High-Fidelity Prototypes

Once Ted Wham and I had developed the content strategy and requirements I began development for the UI and visual aesthetic which we applied to the wireframes, for every responsive email in the series.

Below are a few examples.

Parallax Website UI

Working with developers I built a parallax website  that highlights the ability of the dev team as well as how to convey the benefits of using a specific airlines within brand voice and visual guidelines.

Wire Frames

Working with a VP Sales exec for our travel sector clients, we built a comprehensive email program, website, and acquisition tool (interceptor).

Myself, Ted Wham and Tanya Williams (Art Director ) developed the content strategy and requirements for the email program and website.

Prototype

The "exit interceptor" is an acquisition tool we built to demonstrate a user centric method for acquiring email addresses by capturing user behavior and offering with only 3 simple steps or clicks (with auto-fill data).  The system captures flight searches and offers updates to the user on those trips with the option to edit dates.

.................................................................................................................................................................

.................................................................................................................................................................

.................................................................................................................................................................

Overall Brand and Visual Design

This project involved creating multiple visual assets, logos, UI elements, and brand guidelines.

.................................................................................................................................................................

← Back to All Projects

WORK

ABOUT

RESUME

UI and UX Design Janelle Lawless  | Art Direction Tanya Williams | Strategy Ted Wham

Emerald Air

UX \ UI

All deliverables were used to showcase best practices for the travel industry across multiple channels.
They were used to elaborated on how to deliver a cohesive, tailored experience through the unique travel industry customer life-cycle.

Website property of Janelle Lawless ©2016